I am not sure where I want this post to go, but I want to talk about this ad that I saw last week in a train station in Italy.
image from chele belle's lair blog
it's the new davidoff cool water ad campaign starring paul walker.
the style of the ad is
the same very similar to the brand's campaigns of basically the last decade. but what caught my attention right away was the very poor photoshop job done to re-create the effect of water dripping down paul walker's face. in my opinion it makes the shoot look very cheap and therefore the add and the brand. couldn't they find someone with slightly better photoshop skills?!?
maybe it's just me and I know that sometimes I get too anal about this kind of details, but I really can't believe that no one had any concerns before releasing these images worldwide!
anyway...I guess paul walker is hot and sells no matter what.